March 21, 2008

Never Forget. Never Forgive.

Posted in Fantasy, Horror, Movies, Musical, Suspense, Thriller at 8:25 am by inflickted

STWith the many mediums for entertainment today, one piece of work can be interpreted in so many ways. From a book, to a song, to a stage play, to a movie; there will always be some debate whether this version is better than the other. The same can be said when a Broadway musical is interpreted into a film or vice versa. The problem is, what applies in a stage musical, doesn’t always apply to a film studio or the other way around.

Sweeney Todd: The Demon Barber Of Fleet Street is an award winning musical and is already considered a masterpiece. The play starred the wonderful and brilliant Angela Lansbury as Mrs. Lovett and Len Cariou as Sweeney Todd. The original musical won almost every major award during its time and has been constantly revived in Broadway. For its first film adaptation, audiences will witness the piece in a different light, a different version all together.

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March 17, 2008

Something Has Found Us

Posted in Action, Horror, Monster, Movies, Sci-Fi at 5:22 pm by inflickted

cloverfieldViral Marketing – as I’ve learned through my Business Management course – any form of advertising that is so compelling that you can’t help yourself but tell other people about it. It is a marketing phenomenon more commonly known as word-of-mouth. This variety of promotion has been used in advertising movies which can lead to an overwhelming hype for the film. It can create great curiosity and demand for the movie but can also leave it to be a disappointing mess (remember Snakes On A Plane? What suckfest that turned out to be!)

“Cloverfield” is a motion picture that employed the same strategy. A trailer that had no title for the movie and had little information and the rolling head of the Statue of Liberty, it created a massive buzz. But, did the film live up to its hype? Or come crashing down like other movies that have done the same marketing decisions?

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